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TheChinaPath
  • Sell in China
    Cartons of imported goods on racks in a bonded warehouse in NingboNew guide17 min readSelling to China without a Chinese companyEvery route in, what it costs and what you keep.3 to 8%goes to the platformRMB 32 to 54kept per RMB 100Read the guide
    • Market Entry ConsultingStrategy, business model and partner selection before launch.
    • Cross-Border eCommerce SetupTmall Global and JD Worldwide. No Chinese entity needed.
    • Tmall and JD operationsRun your Tmall Global and JD Worldwide stores end-to-end.
    • Social CommerceSales on Douyin, WeChat and RED. Livestream and KOL.
    • Campaigns and media618, Double 11, CNY, and the media buying that feeds the store.
    • Branding & LocalisationYour brand, sharpened for the Chinese consumer.
    Where we operate
    TmallJD.comDouyinWeChatRedNotePinduoduo

    Storefronts, content commerce and livestream, on the platforms that carry the volume.

  • Find a partner
    Find a partner

    The shortlist comes from people we have met.

    The right distributor, the right platform partner, the right operator. Chosen from people we have actually met.

    • Compass, the partner databaseVetted China distributors, Tmall TPs and Douyin partners, met in person.
    • Finding a distributor in ChinaWhere brands look, and the answers that should end a meeting early.
    • Finding a TP in ChinaWho runs your Tmall store day to day, and how to vet them.
    • Finding a DP in ChinaPicking the team that books your hosts and creators on Douyin.
    • DistributionOur distribution service. We stay with you until the terms are signed.
    • Insights
      • Brands leaving Tmall Global: what exits tell you
      • Selling to JD self-run and Hema via a distributor
      • Minimum order terms with a Chinese distributor
      • All articles on finding a partner
    Two managers walking a distribution warehouse in Shanghai, mid-conversationCompassA database, not another directoryFifteen years of distributor meetings, written down and kept current.See how it works
  • Website and social
    Website and social

    Two teams, one floor, in Shanghai.

    Your site, your accounts, your content. Built and run by the two teams down the hall.

    • Website, WeChat and mini programBaidu, ICP filing and the five gaps that keep foreign sites invisible.
    • Chinese social mediaWeChat, RedNote, Douyin and Weibo. What each one is actually for.
    • Content productionhubStudio, the creative production house.
    Who does the workChinaWebFoundryChinaWebFoundry, our web team in Shanghai. Baidu, ICP filing, WeChat and mini programs.TheRedScrollTheRedScroll, our social agency. Daily content, community and KOL work in Chinese.
  • Learn China
    Staff in a Chinese bonded warehouse checking stock, one holding a phone showing a Tmall Global product pageFree checkRules of October 2026Can you sell your product in China cross-border?A verdict from China’s own rules: tax, labels, shipping and the platforms that fit.1,476tariff lines checked4platforms comparedCheck my product
    • MasterclassWorkshops led by people who run China every day.
    • Learning ExpeditionsOn-the-ground programmes in Shanghai and beyond.
    • PlatformsTmall, JD, Douyin, WeChat, RED, Pinduoduo. How each one works and who it is for.
    • Industry InsightsWhat it takes to sell your category in China, and who's already tried.
    • TrendsPlatform shifts, shopping festivals and where the market is heading.
    A shopper's phone showing a Tmall campaign page for a French skincare brand, with an 88VIP coupon bannerCEO's OpinionSigned columns from our founderNewest: Tmall's 2026 Strategy: What It Now Pays ForRead the columns
  • Our Work
    Our Work

    What we have done, and how we do it.

    The brands we have taken into China, and a plain account of how we work with yours.

    • Client casesBrands we have worked with in China, and what came of it.
    • How we workWhy we work this way, who does what, and how we find your TP or DP.
    • Who we areThe team, with offices in Shanghai, Hong Kong, and Paris.
    Close-up of a black and copper Iguzzini light fixtureClient caseIguzzini on Tmall GlobalA cross-border flagship for the Italian lighting brand, built for Chinese architects and luxury buyers.Read the case
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Legal

Cookie Policy

Last updated: 23 April 2026

Beyond Border Group, operated by BeyondBorderGroup LTD (Hong Kong SAR), uses cookies and similar technologies on this website. By continuing to browse our site, you consent to the use of cookies as described in this policy.

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We use privacy-focused analytics tools to understand how visitors interact with our website, so we can improve it. We do not use Google Analytics, because Google services are not reliably accessible from mainland China, a market we serve every day.

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Changes to this policy

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路
TheChinaPath

We help brands Enter China, Grow in China, and Learn China. 15 years of doing the work, not pitching it.

  • Shanghai
  • Hong Kong
  • Paris
LinkedInX

Sell in China

  • Market Entry Consulting
  • Cross-Border eCommerce Setup
  • Tmall and JD operations
  • Social Commerce
  • Campaigns and media
  • Branding & Localisation

Website and social

  • Website, WeChat and mini program
  • Chinese social media

Find a partner

  • Compass, the partner database
  • Distribution

Learn China

  • Masterclass
  • Learning Expeditions
  • Platforms
  • Trends

Free tools

  • Budget Calculator
  • Tmall Global setup and run
  • JD Worldwide setup and run
  • Douyin cost calculator

The Company

  • Who We Are
  • Our Work
  • Contact
  • Become a Compass partner
  • Partner sign-in

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