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TheChinaPath
  • Sell in China
    Sell in China

    Your stores, run by the people who opened them.

    Stores, campaigns and media. One team running your Tmall, JD, Douyin and WeChat commerce.

    Everything we run for you in China
    • Cross-Border eCommerce SetupTmall Global and JD Worldwide. No Chinese entity needed.
    • Tmall and JD operationsRun your Tmall Global and JD Worldwide stores end-to-end.
    • Social CommerceSales on Douyin, WeChat and RED. Livestream and KOL.
    • Campaigns and media618, Double 11, CNY, and the media buying that feeds the store.
    • Branding & LocalisationYour brand, sharpened for the Chinese consumer.
    Where we operate
    TmallJD.comDouyinWeChatRedNotePinduoduo

    Storefronts, content commerce and livestream, on the platforms that carry the volume.

  • Website and social
    Website and social

    Two teams, one floor, in Shanghai.

    Your site, your accounts, your content. Built and run by the two teams down the hall.

    • Website, WeChat and mini programBaidu, ICP filing and the five gaps that keep foreign sites invisible.
    • Chinese social mediaWeChat, RedNote, Douyin and Weibo. What each one is actually for.
    • Content productionhubStudio, the creative production house.
    Who does the workChinaWebFoundryChinaWebFoundry, our web team in Shanghai. Baidu, ICP filing, WeChat and mini programs.TheRedScrollTheRedScroll, our social agency. Daily content, community and KOL work in Chinese.
  • Find a partner
    Find a partner

    The shortlist comes from people we have met.

    The right distributor, the right platform partner, the right operator. Chosen from people we have actually met.

    • Compass, the partner databaseVetted China distributors, Tmall TPs and Douyin partners, met in person.
    • How a shortlist is builtFrom the first brief to a warm introduction, in weeks not months.
    • DistributionFind the right distributor for your category and channel.
    • Market Entry ConsultingStrategy, business model and partner selection before launch.
    Two managers walking a distribution warehouse in Shanghai, mid-conversationCompassA database, not another directoryFifteen years of distributor meetings, written down and kept current.See how it works
  • Learn China
    Learn China

    Read the market before you bet on it.

    Understand the market before you bet on it. Programmes built by people who run China every day.

    All programmes and research
    • MasterclassWorkshops led by people who run China every day.
    • Learning ExpeditionsOn-the-ground programmes in Shanghai and beyond.
    • PlatformsTmall, JD, Douyin, WeChat, RED, Pinduoduo. How each one works and who it is for.
    • InsightsArticles, reports and analysis from the frontlines.
    A masterclass session in progress with the room facing the speakerMasterclassTaught by people who run China every dayA working session, not a keynote. Recent cases, real numbers.See the programme
  • Our Work
  • Cost calculators
Talk to us
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  • DEDeutsch
  • ESEspañol
Talk to us
Legal

Cookie Policy

Last updated: 23 April 2026

Beyond Border Group, operated by BeyondBorderGroup LTD (Hong Kong SAR), uses cookies and similar technologies on this website. By continuing to browse our site, you consent to the use of cookies as described in this policy.

What are cookies

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How we use cookies

Strictly necessary cookies

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Analytics cookies

We use privacy-focused analytics tools to understand how visitors interact with our website, so we can improve it. We do not use Google Analytics, because Google services are not reliably accessible from mainland China, a market we serve every day.

Marketing cookies

We do not currently use marketing or advertising cookies. If this changes, we will update this policy and, where required, ask for your consent.

Third-party cookies

Some pages may include content or tools from third-party services which set their own cookies. We have no control over cookies set by third parties. We recommend reviewing the privacy and cookie policies of those services directly.

Managing cookies

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Legal framework

Our use of cookies complies with the laws of the Hong Kong Special Administrative Region, in particular the Personal Data (Privacy) Ordinance.

Changes to this policy

We may update this Cookie Policy from time to time. The revised version will be posted on this page with an updated date.

Contact

If you have questions about our use of cookies, emailhello@beyondbordergroup.comor use our contact page.

路
TheChinaPath

We help brands Enter China, Grow in China, and Learn China. 15 years of doing the work, not pitching it.

  • Shanghai
  • Hong Kong
  • Paris
LinkedIn

Sell in China

  • Cross-Border eCommerce Setup
  • Tmall and JD operations
  • Social Commerce
  • Campaigns and media
  • Branding & Localisation

Website and social

  • Website, WeChat and mini program
  • Chinese social media

Find a partner

  • Compass, the partner database
  • How a shortlist is built
  • Distribution
  • Market Entry Consulting

Learn China

  • Masterclass
  • Learning Expeditions
  • Platforms
  • Insights

Free tools

  • Cost calculators
  • Tmall Global setup and run
  • JD Worldwide setup and run
  • Douyin cost calculator

The Company

  • Who We Are
  • Our Work
  • Contact
  • Become a Compass partner
  • Partner sign-in

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