CEO’s Opinion
Written by the person running the shop.
Cyril Drouin has worked China’s platforms for 20 years, first at Publicis, now at TheChinaPath. Here he says what he actually thinks about the market. And signs it.
- columns
- 8
- minutes of reading
- 57
- newest
Every column is dated and signed. The figures in it are sourced where they appear.
The rest of the shelf.
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The columnist
Cyril Drouin
Founder & CEO, TheChinaPath
25 years in digital, advertising and commerce, 20 of them on the ground in China. Before TheChinaPath he was CEO of Publicis Commerce and Performance Marketing for China and North Asia.
Today he writes the strategy and runs the shop, splitting his weeks between Shanghai and Paris.
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