China, one category at a time.
Skincare doesn’t sell like sneakers in China, and neither sells like a hotel room. Pick yours and read what we learned selling it.
- articles
- 13
- industries covered
- 5
- updated
Written by the team that has run brands in China for 15 years, from the stores we operate on Tmall, JD, and Douyin.
What do you sell?
Costs, channels, and case studies for your category. Type it in and we’ll send you to the right section.
Covered now
Beauty & Personal CareSkincare, make-up, fragrance, and hair care. China rewrote its cosmetics rules in 2021, and the route you pick decides which ones apply to you.SkincareMake-upFragranceHair care2 articles
Fashion & LuxurySneakers, clothes, bags, and watches, plus the luxury houses still working out how to sell online here.FootwearApparelBagsWatches4 articles
Electronics & AppliancesConsumer electronics and appliances, where JD’s delivery and installation network carries real weight.Consumer electronicsSmall appliancesHome appliances3 articles
Travel & HospitalityHotels, destinations, and how Chinese travelers pick them.HotelsDestinationsLuxury travel3 articles
B2B & IndustrialBuyers find you through spec sheets, distributors, and trade shows, rarely through ads. Equipment, components, and building systems.EquipmentComponentsBuilding systems1 article
In the works
Food & BeverageGuide in the worksAsk us now
Health & WellnessGuide in the worksAsk us now
Mother & BabyGuide in the worksAsk us now
Home & LivingGuide in the worksAsk us now
Sports & LeisureGuide in the worksAsk us now
PetsGuide in the worksAsk us now
AutomotiveGuide in the worksAsk us now
Financial & Professional ServicesGuide in the worksAsk us now
Every article, by industry. Newest first.
Beauty & Personal Care
Skincare, make-up, fragrance, and hair care. China rewrote its cosmetics rules in 2021, and the route you pick decides which ones apply to you.
Read this firstE-CommerceWhat it costs to sell facial skincare in China
Facial skincare opens at 80,000 RMB on Tmall Global, 42,600 on JD Worldwide, 100,000 on Douyin. Then your pack size decides the tax.
Fashion & Luxury
Sneakers, clothes, bags, and watches, plus the luxury houses still working out how to sell online here.
Read this firstMarket StrategyHow Allbirds entered China, and what it cost them
Allbirds ran China itself for five years, opened six stores, then sold the Shanghai entity for $2.1 million and licensed the market to Belle.
Electronics & Appliances
Consumer electronics and appliances, where JD’s delivery and installation network carries real weight.
Read this firstE-CommerceJD's New Subsidy Plan Is Really a Supply Chain Play
JD.com and 100 brands put RMB 10 billion behind appliance trade-ins. Why the Double Subsidy plan is a supply chain and loyalty play, not a price war.
Travel & Hospitality
Hotels, destinations, and how Chinese travelers pick them.
Read this firstMarket StrategyExplosive Growth in the Chinese Luxury Travel Segment | 2024 Insights
China's luxury travel market has expanded exponentially over the past decade, driven by rising affluence, increased spending power, and evolving consumer preferences toward authentic, culturally immersive experiences rather than mere displays of wealth.
B2B & Industrial
Buyers find you through spec sheets, distributors, and trade shows, rarely through ads. Equipment, components, and building systems.
Read this firstBrand & LocalizationStorytelling in B2B Marketing: Enhancing Brand Connection in China
Storytelling is central in China's B2B marketing landscape, transforming how companies engage audiences and drive conversions by creating emotionally resonant narratives that deepen customer connections.Don’t see your category?
Ask anyway. Chances are we’ve run it. If not, we know who has.