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  • Sell in China
    Sell in China

    Your stores, run by the people who opened them.

    Stores, campaigns and media. One team running your Tmall, JD, Douyin and WeChat commerce.

    Everything we run for you in China
    • Cross-Border eCommerce SetupTmall Global and JD Worldwide. No Chinese entity needed.
    • Tmall and JD operationsRun your Tmall Global and JD Worldwide stores end-to-end.
    • Social CommerceSales on Douyin, WeChat and RED. Livestream and KOL.
    • Campaigns and media618, Double 11, CNY, and the media buying that feeds the store.
    • Branding & LocalisationYour brand, sharpened for the Chinese consumer.
    Where we operate
    TmallJD.comDouyinWeChatRedNotePinduoduo

    Storefronts, content commerce and livestream, on the platforms that carry the volume.

  • Website and social
    Website and social

    Two teams, one floor, in Shanghai.

    Your site, your accounts, your content. Built and run by the two teams down the hall.

    • Website, WeChat and mini programBaidu, ICP filing and the five gaps that keep foreign sites invisible.
    • Chinese social mediaWeChat, RedNote, Douyin and Weibo. What each one is actually for.
    • Content productionhubStudio, the creative production house.
    Who does the workChinaWebFoundryChinaWebFoundry, our web team in Shanghai. Baidu, ICP filing, WeChat and mini programs.TheRedScrollTheRedScroll, our social agency. Daily content, community and KOL work in Chinese.
  • Find a partner
    Find a partner

    The shortlist comes from people we have met.

    The right distributor, the right platform partner, the right operator. Chosen from people we have actually met.

    • Compass, the partner databaseVetted China distributors, Tmall TPs and Douyin partners, met in person.
    • How a shortlist is builtFrom the first brief to a warm introduction, in weeks not months.
    • DistributionFind the right distributor for your category and channel.
    • Market Entry ConsultingStrategy, business model and partner selection before launch.
    Two managers walking a distribution warehouse in Shanghai, mid-conversationCompassA database, not another directoryFifteen years of distributor meetings, written down and kept current.See how it works
  • Learn China
    Learn China

    Read the market before you bet on it.

    Understand the market before you bet on it. Programmes built by people who run China every day.

    All programmes and research
    • MasterclassWorkshops led by people who run China every day.
    • Learning ExpeditionsOn-the-ground programmes in Shanghai and beyond.
    • PlatformsTmall, JD, Douyin, WeChat, RED, Pinduoduo. How each one works and who it is for.
    • InsightsArticles, reports and analysis from the frontlines.
    A masterclass session in progress with the room facing the speakerMasterclassTaught by people who run China every dayA working session, not a keynote. Recent cases, real numbers.See the programme
  • Our Work
  • Cost calculators
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  • DEDeutsch
  • ESEspañol
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Legal

Privacy Policy

Last updated: 23 April 2026

Beyond Border Group is operated by BeyondBorderGroup LTD, a company registered in the Hong Kong SAR. This policy explains what personal data we collect when you visit our website or engage our services, how we use and store it, and who we share it with.

Information we collect

Personal data

We collect the information you voluntarily provide to us: your name, email address, company name, phone number, and any other details you share through our contact form, by email, or in the course of a service engagement.

Non-personal data

When you visit our website, we automatically collect technical information such as your IP address, browser type, operating system, referring URL, pages viewed, and session duration. This is gathered through cookies and similar technologies. See ourCookie Policy for details.

How we use your information

Personal information

  • To respond to your inquiries and requests
  • To deliver the services you have asked us to provide
  • To send marketing communications, where you have given consent
  • To process transactions and manage client accounts
  • To improve and extend our service offerings

Non-personal information

  • To analyse website traffic and performance
  • To improve the user experience on the site
  • To generate aggregated, anonymised statistical reports

Information sharing

We do not sell, trade or rent your personal information to third parties. We may share your data with trusted service providers who help us operate our website and deliver our services, and who are bound by confidentiality obligations. We may also disclose personal information when required by law, or where we believe disclosure is necessary to protect our rights, our clients, or the public.

Data protection and retention

We apply technical and organisational safeguards designed to protect personal data against unauthorised access, alteration, disclosure, or destruction. We keep personal data for only as long as is necessary for the purposes for which it was collected, or as required by applicable law.

Your rights

You have the right to access the personal data we hold about you, request corrections, ask us to delete it, object to how we process it, and withdraw any consent you have previously given. To exercise any of these rights, contact us using the details below.

Third-party links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of any third-party site. We encourage you to read the privacy policy of every site you visit.

Children's privacy

Our services are not directed at individuals under 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will delete it promptly.

Changes to this policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new date. Please check back occasionally.

Contact

If you have questions about this Privacy Policy or about how we handle your personal data, email hello@beyondbordergroup.comor use our contact page.

路
TheChinaPath

We help brands Enter China, Grow in China, and Learn China. 15 years of doing the work, not pitching it.

  • Shanghai
  • Hong Kong
  • Paris
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Sell in China

  • Cross-Border eCommerce Setup
  • Tmall and JD operations
  • Social Commerce
  • Campaigns and media
  • Branding & Localisation

Website and social

  • Website, WeChat and mini program
  • Chinese social media

Find a partner

  • Compass, the partner database
  • How a shortlist is built
  • Distribution
  • Market Entry Consulting

Learn China

  • Masterclass
  • Learning Expeditions
  • Platforms
  • Insights

Free tools

  • Cost calculators
  • Tmall Global setup and run
  • JD Worldwide setup and run
  • Douyin cost calculator

The Company

  • Who We Are
  • Our Work
  • Contact
  • Become a Compass partner
  • Partner sign-in

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