Skip to content
TheChinaPath
  • Sell in China
    Cartons of imported goods on racks in a bonded warehouse in NingboNew guide17 min readSelling to China without a Chinese companyEvery route in, what it costs and what you keep.3 to 8%goes to the platformRMB 32 to 54kept per RMB 100Read the guide
    • Market Entry ConsultingStrategy, business model and partner selection before launch.
    • Cross-Border eCommerce SetupTmall Global and JD Worldwide. No Chinese entity needed.
    • Tmall and JD operationsRun your Tmall Global and JD Worldwide stores end-to-end.
    • Social CommerceSales on Douyin, WeChat and RED. Livestream and KOL.
    • Campaigns and media618, Double 11, CNY, and the media buying that feeds the store.
    • Branding & LocalisationYour brand, sharpened for the Chinese consumer.
    Where we operate
    TmallJD.comDouyinWeChatRedNotePinduoduo

    Storefronts, content commerce and livestream, on the platforms that carry the volume.

  • Find a partner
    Find a partner

    The shortlist comes from people we have met.

    The right distributor, the right platform partner, the right operator. Chosen from people we have actually met.

    • Compass, the partner databaseVetted China distributors, Tmall TPs and Douyin partners, met in person.
    • Finding a distributor in ChinaWhere brands look, and the answers that should end a meeting early.
    • Finding a TP in ChinaWho runs your Tmall store day to day, and how to vet them.
    • Finding a DP in ChinaPicking the team that books your hosts and creators on Douyin.
    • DistributionOur distribution service. We stay with you until the terms are signed.
    • Insights
      • When to take ecommerce in-house in China
      • Tmall agency cost: retainer, commission and extras
      • Brands leaving Tmall Global: what exits tell you
      • All articles on finding a partner
    Two managers walking a distribution warehouse in Shanghai, mid-conversationCompassA database, not another directoryFifteen years of distributor meetings, written down and kept current.See how it works
  • Website and social
    Website and social

    Two teams, one floor, in Shanghai.

    Your site, your accounts, your content. Built and run by the two teams down the hall.

    • Website, WeChat and mini programBaidu, ICP filing and the five gaps that keep foreign sites invisible.
    • Chinese social mediaWeChat, RedNote, Douyin and Weibo. What each one is actually for.
    • Content productionhubStudio, the creative production house.
    Who does the workChinaWebFoundryChinaWebFoundry, our web team in Shanghai. Baidu, ICP filing, WeChat and mini programs.TheRedScrollTheRedScroll, our social agency. Daily content, community and KOL work in Chinese.
  • Learn China
    Staff in a Chinese bonded warehouse checking stock, one holding a phone showing a Tmall Global product pageFree checkRules of October 2026Can you sell your product in China cross-border?A verdict from China’s own rules: tax, labels, shipping and the platforms that fit.1,476tariff lines checked4platforms comparedCheck my product
    • MasterclassWorkshops led by people who run China every day.
    • Learning ExpeditionsOn-the-ground programmes in Shanghai and beyond.
    • PlatformsTmall, JD, Douyin, WeChat, RED, Pinduoduo. How each one works and who it is for.
    • Industry InsightsWhat it takes to sell your category in China, and who's already tried.
    • TrendsPlatform shifts, shopping festivals and where the market is heading.
    A shopper's phone showing a Tmall campaign page for a French skincare brand, with an 88VIP coupon bannerCEO's OpinionSigned columns from our founderNewest: Tmall's 2026 Strategy: What It Now Pays ForRead the columns
  • Our Work
    Our Work

    What we have done, and how we do it.

    The brands we have taken into China, and a plain account of how we work with yours.

    • Client casesBrands we have worked with in China, and what came of it.
    • How we workWhy we work this way, who does what, and how we find your TP or DP.
    • Who we areThe team, with offices in Shanghai, Hong Kong, and Paris.
    Close-up of a black and copper Iguzzini light fixtureClient caseIguzzini on Tmall GlobalA cross-border flagship for the Italian lighting brand, built for Chinese architects and luxury buyers.Read the case
  • Budget Calculator
Talk to us
  • ENEnglish
  • FRFrançais
  • DEDeutsch
  • ESEspañol
Talk to us
Legal

Privacy Policy

Last updated: 23 April 2026

Beyond Border Group is operated by BeyondBorderGroup LTD, a company registered in the Hong Kong SAR. This policy explains what personal data we collect when you visit our website or engage our services, how we use and store it, and who we share it with.

Information we collect

Personal data

We collect the information you voluntarily provide to us: your name, email address, company name, phone number, and any other details you share through our contact form, by email, or in the course of a service engagement.

Non-personal data

When you visit our website, we automatically collect technical information such as your IP address, browser type, operating system, referring URL, pages viewed, and session duration. This is gathered through cookies and similar technologies. See ourCookie Policy for details.

How we use your information

Personal information

  • To respond to your inquiries and requests
  • To deliver the services you have asked us to provide
  • To send marketing communications, where you have given consent
  • To process transactions and manage client accounts
  • To improve and extend our service offerings

Non-personal information

  • To analyse website traffic and performance
  • To improve the user experience on the site
  • To generate aggregated, anonymised statistical reports

Information sharing

We do not sell, trade or rent your personal information to third parties. We may share your data with trusted service providers who help us operate our website and deliver our services, and who are bound by confidentiality obligations. We may also disclose personal information when required by law, or where we believe disclosure is necessary to protect our rights, our clients, or the public.

Data protection and retention

We apply technical and organisational safeguards designed to protect personal data against unauthorised access, alteration, disclosure, or destruction. We keep personal data for only as long as is necessary for the purposes for which it was collected, or as required by applicable law.

Your rights

You have the right to access the personal data we hold about you, request corrections, ask us to delete it, object to how we process it, and withdraw any consent you have previously given. To exercise any of these rights, contact us using the details below.

Third-party links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of any third-party site. We encourage you to read the privacy policy of every site you visit.

Children's privacy

Our services are not directed at individuals under 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will delete it promptly.

Changes to this policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new date. Please check back occasionally.

Contact

If you have questions about this Privacy Policy or about how we handle your personal data, email hello@beyondbordergroup.comor use our contact page.

路
TheChinaPath

We help brands Enter China, Grow in China, and Learn China. 15 years of doing the work, not pitching it.

  • Shanghai
  • Hong Kong
  • Paris
LinkedInX

Sell in China

  • Market Entry Consulting
  • Cross-Border eCommerce Setup
  • Tmall and JD operations
  • Social Commerce
  • Campaigns and media
  • Branding & Localisation

Website and social

  • Website, WeChat and mini program
  • Chinese social media

Find a partner

  • Compass, the partner database
  • Distribution

Learn China

  • Masterclass
  • Learning Expeditions
  • Platforms
  • Trends

Free tools

  • Budget Calculator
  • Tmall Global setup and run
  • JD Worldwide setup and run
  • Douyin cost calculator

The Company

  • Who We Are
  • Our Work
  • Contact
  • Become a Compass partner
  • Partner sign-in

Part ofBearingBridge

hubStudioChinaWebFoundryBeyondBridgeTheRedScroll

© TheChinaPath 2026. All rights reserved.

Terms of Service·Privacy Policy·Cookie Policy