One partner for your China eCommerce, paid on what sells.
We become your exclusive eCommerce distributor in China. You deal with us, and we deal with everyone else: TPs, DPs, the platforms, KOLs, the warehouse.
- 15+years on Tmall and JD
- 75+brand launches
- Compassour partner database, open to search
- Commission on every sale
- Stores opened in your name
- Logistics in China on us
And we never buy your stock.
Why we take on the whole thing
Four things come up in almost every China launch we’ve seen. The way we work now is built around them.
Your category is already crowded
China’s consumer market is brutally competitive. Whatever you sell, a local brand got there first, probably several. They move fast and they price hard. And they know the shopper better than you do. A foreign name gets you a little curiosity, and that’s about it.
A launch has too many hands in it
A TP for Tmall, a DP for Douyin, a warehouse, a dozen KOLs, and the platforms themselves. Each one bills for its own piece. When sales stall, each one can point at another, and the brand ends up refereeing from the other side of the world.
Some partners know your category better than we do
We have our own TP, DP and marketing teams, and they run your stores by default. But when an outside TP or DP already sells in your category and has its shoppers, we bring it in and manage it. You still sign one contract.
We’re paid on what sells
We take a commission on every eCommerce sale. When your stores have a slow month, so do we. It keeps everyone on our side looking at the same number, and it’s the number you care about.
So we take your eCommerce in China as a whole, and we answer for the sales.
Sales in China climb from one festival to the next
The trend goes up. It just doesn’t go up in a straight line. A big share of the year’s sales lands in a few shopping festivals, and every one of them needs its own budget, year after year.
Weekly sales rise over two years, with sharp peaks at 618 in June and Double 11 in November, smaller ones at 3.8 and Double 12, a slowdown around Chinese New Year and a short dip after each festival. Marketing investment follows the same rhythm: a steady always-on budget, plus a festival budget that starts in the warm-up weeks before each peak.
An illustration of the pattern, not client data.
Festivals aren’t a one-off launch cost. Each one takes media, offers, and fresh creative, and the platforms hand their free festival traffic to the brands that pitched them early. That has to be in the budget every year, not just the first. Our advice: put every festival in the co-marketing budget before the stores open.
You deal with us. We deal with the rest.
A China launch usually pulls in six parties. As your exclusive eCommerce distributor, we sit in the middle and run every relationship for you.
Who does what, task by task
A China launch has more people in it than most brands expect. You only deal with us. Filter by party to see who leads what.
| Task | You | Us | Outside TP or DP | Bonded warehouse | Platforms | KOLs and creators |
|---|---|---|---|---|---|---|
| Strategy and the deal | ||||||
| Brand, product, and pricing policy | Leads | Supports | Not involved | Not involved | Not involved | Not involved |
| Business plan, festival budgets included | Supports | Leads | Not involved | Not involved | Not involved | Not involved |
| Signing the exclusive eCommerce agreement | Leads | Supports | Not involved | Not involved | Not involved | Not involved |
| Setup cost | Leads | Supports | Not involved | Not involved | Not involved | Not involved |
| Co-marketing budget, funded by both of us | Leads | Leads | Not involved | Not involved | Not involved | Not involved |
| Brand localization | Supports | Leads | Not involved | Not involved | Not involved | Not involved |
| Stores on Tmall, JD, and Douyin | ||||||
| Opening the stores in your brand’s name | Supports | Leads | Not involved | Not involved | Supports | Not involved |
| Choosing who runs each store: our team or an outside one | Not involved | Leads | Supports | Not involved | Not involved | Not involved |
| Store operations and customer service | Not involved | Leads | If brought in | Not involved | Not involved | Not involved |
| Store setup content and always-on content | Supports | Leads | Supports | Not involved | Not involved | Not involved |
| Campaigns on the platform and off it | Not involved | Leads | Supports | Not involved | Supports | Supports |
| Pitching the platforms for festival traffic | Not involved | Leads | Supports | Not involved | Supports | Not involved |
| Social media and KOLs | ||||||
| Brand accounts day to day: RedNote, Douyin, WeChat, Bilibili | Supports | Leads | Not involved | Not involved | Not involved | Not involved |
| Picking and briefing KOLs and KOCs | Supports | Leads | Not involved | Not involved | Not involved | Supports |
| Creating and posting the content | Not involved | Supports | Not involved | Not involved | Not involved | Leads |
| Livestream selling with creators | Not involved | Leads | Supports | Not involved | Not involved | Supports |
| Stock and logistics | ||||||
| Freight from your country to the bonded warehouse | Leads | Not involved | Not involved | Supports | Not involved | Not involved |
| Warehousing in China | Not involved | Leads | Not involved | Supports | Not involved | Not involved |
| Pick and pack, and delivery to the shopper | Not involved | Leads | Not involved | Supports | Not involved | Not involved |
- Strategy and the deal
- Brand, product, and pricing policyYou: leadsUs: supports
- Business plan, festival budgets includedYou: supportsUs: leads
- Signing the exclusive eCommerce agreementYou: leadsUs: supports
- Setup costYou: leadsUs: supports
- Co-marketing budget, funded by both of usYou: leadsUs: leads
- Brand localizationYou: supportsUs: leads
- Stores on Tmall, JD, and Douyin
- Opening the stores in your brand’s nameYou: supportsUs: leadsPlatforms: supports
- Choosing who runs each store: our team or an outside oneUs: leadsOutside TP or DP: supports
- Store operations and customer serviceUs: leadsOutside TP or DP: if brought in
- Store setup content and always-on contentYou: supportsUs: leadsOutside TP or DP: supports
- Campaigns on the platform and off itUs: leadsOutside TP or DP: supportsPlatforms: supportsKOLs and creators: supports
- Pitching the platforms for festival trafficUs: leadsOutside TP or DP: supportsPlatforms: supports
- Social media and KOLs
- Brand accounts day to day: RedNote, Douyin, WeChat, BilibiliYou: supportsUs: leads
- Picking and briefing KOLs and KOCsYou: supportsUs: leadsKOLs and creators: supports
- Creating and posting the contentUs: supportsKOLs and creators: leads
- Livestream selling with creatorsUs: leadsOutside TP or DP: supportsKOLs and creators: supports
- Stock and logistics
- Freight from your country to the bonded warehouseYou: leadsBonded warehouse: supports
- Warehousing in ChinaUs: leadsBonded warehouse: supports
- Pick and pack, and delivery to the shopperUs: leadsBonded warehouse: supports
What’s a TP, and what’s a DP?
Both are service providers, and they do much the same job. The big difference is where they do it: Tmall and JD for one, Douyin for the other.
A TP runs a store on Tmall, and often on JD too: listings, content, customer service in Mandarin, traffic, and campaigns. We have our own TP team, and we bring in an outside one when it knows your category better.
A DP does the same job on Douyin. It runs the shop, the short videos and livestreams that feed it, and the creators who sell for you. Same setup with us: our own DP team first, an outside one when its room sells your category better.
| TP | DP | |
|---|---|---|
| Where it works | Tmall, and often JD | Douyin |
| What it runs | Your store, listings, customer service, and campaigns | Your shop, short video, livestreams, and creators |
| Who it is | Our in-house TP, or a specialist | Our in-house DP, or a specialist |
| Your contract | One, with us | One, with us |
| Your stock | Stays yours, in a bonded warehouse | Stays yours, in a bonded warehouse |
Either way, the store opens in your brand’s name and your contract is with us. We manage the TP or DP, and we answer to you for the sales. Our rule: the team that knows your category runs the store, whoever employs it.
Category first. Audience above everything.
Plenty of TPs and DPs can run a store and buy traffic. That’s the entry ticket. When we decide who runs yours, our own team or an outside one, we look for two more things.
It knows your category
It already runs brands in your space. It knows the price bands and the search terms, and it has the festival calendar in its head. It can also tell you which creators actually move product and which ones just post. You don’t pay for its learning curve.
- Price bands
- Search terms
- Festival calendar
- Creators who sell
It has the audience
It already sells to the shoppers you want. Its stores and livestream rooms pull buyers in your category every day, and so does its creator network. Traffic you buy stops the day the budget does, while a partner’s own audience keeps shopping after the ads go quiet.
What happens when the ad budget stops
When ad spending stops, traffic at the partner that buys it falls away, while the partner with its own audience holds most of its traffic.
- Partner that buys traffic
- Partner with its own audience
An illustration of the pattern, not client data.
Is your brand ready for this kind of deal?
We commit to your brand for years, so we ask for a few things up front. Tick what’s already true for you.
Tick what’s already true.
Talk to us about itWhat working with us looks like
Most brands go through these six steps with us, each at its own pace.
We get to know the brand
It starts with a lot of conversations: your product, your margins, what you want out of China. We also take a hard look at your category, since local brands probably crowd it already.
Involved: YouUs
We write the plan and sign the deal
A business plan with the setup cost and the co-marketing budget in it, and a brand localized for Chinese shoppers. Then the agreement: exclusivity on your eCommerce channels, usually for at least 3 years.
Involved: UsYou
We pick who runs each store
Our own TP and DP teams take the stores by default. When an outside partner already sells in your category and has its shoppers, we bring it in instead (the search starts in Compass, our database of partners we’ve met in person).
Involved: UsOutside TP or DP
You ship, we take it from there
You send the goods to a bonded warehouse in China and cover the freight. From that point, warehousing, pick and pack, and delivery to the shopper are on us.
Involved: YouUsBonded warehouse
We open the stores and launch
The stores open in your brand’s name on Tmall, JD, and Douyin. Then come the content, the campaigns, the KOLs, and the pitch to each platform for festival traffic.
Involved: UsPlatformsKOLs and creators
We grow it with you
Sales climb festival by festival. After each one we go through the numbers with you and move the co-marketing budget to whatever sold. Our commission only grows when your sales do.
Involved: UsYou
Still with us? Good. This is where most people skip to anyway.
Questions brands ask us first
Last reviewed October 9, 2026.
How do you get paid?
- eCommerce salesCommission
- Store setupOne-off setup cost
- Building the brandShared co-marketing budget
- Your stockStays yours
We take a commission on all your eCommerce sales in China. On top of that, we invoice a setup cost once, for platform fees, launch content and the like, and we both put money into a co-marketing budget to build the brand. We don’t buy your stock. We ask for exclusivity on your eCommerce channels, usually for at least 3 years.
Who pays for logistics?
You ship the goods to a bonded warehouse in China and pay the freight from your country. Once the stock lands, we pay for the rest: warehousing, pick and pack, and delivery to the shopper.
You do. The stores open in your brand’s name, which is why we invoice the setup cost instead of absorbing it. If you change distributor one day, the stores go with you.
Because we invest before the sales come in: the team, the content, the platform pitches. Exclusivity on your eCommerce channels, usually for at least 3 years, gives that work time to pay back.
Yes, and an in-house marketing team too. They run your stores by default. When an outside TP or DP knows your category better, or already has its shoppers, we bring it in and manage it. You still deal only with us.
No. Your goods sit in a bonded warehouse in China until they sell. You get them there, and we cover warehousing and delivery from that point.
Building the brand in China: media, KOL and KOC campaigns, festival offers, and the content behind them. We both put money in, and we plan it and run it together.
It depends on the category and the channels. We set the setup cost and the co-marketing budget in the business plan, before you sign. For a first estimate, try our Tmall Global, JD Worldwide, and Douyin cost calculators.
Brands we have done this for
IguzziniLuxury lights from Italian designers to ChinaCross-border Tmall flagship live for the lighting brand, designed for Chinese architects and luxury consumers.
ViessmannClimate solutions: Tmall eCommerce in China for heating and boilingTmall and JD storefronts run end to end for Viessmann's climate solutions: content, media, livestream, service.
Kerry Food, DaVinci GourmeteCommerce for DaVinci Gourmet syrups, sauces and smoothiesPricing disputes resolved in 3 months. Sales fraud eliminated in 6 months. Year-one online revenue growth.
Tell us what you sell, and we’ll tell you what it takes to sell it in China.
A senior member of the team replies within one working day. Or look around first. Our partner database is open to search.