Know the number before you commit the budget.
Practical calculators for brands going into China. Each one is built on how the channel actually bills you, not a rough rule of thumb. Pick a model, set your assumptions, and see the full cost in RMB and USD.
Douyin cross-border cost
Full first-year cost of running a food or health brand on Douyin through a distributor partner, on the bonded cross-border model. Setup, logistics, media, tax and KOL commission, in RMB and USD.
Open calculatorTmall Global setup and run
First-year cost of a Tmall Global flagship: deposit, annual fee and commission by category, TP retainer and commission, bonded fulfillment, shipping and the cross-border VAT, in RMB and USD.
Open calculatorJD Worldwide setup and run
First-year cost of a JD Worldwide store: tiered deposit and commission by category, the 0.9% transaction fee, TP retainer and commission, bonded fulfillment, shipping and the cross-border VAT, in RMB and USD.
Open calculatorXiaohongshu campaign budget
Plan a Xiaohongshu launch: note seeding, KOC and KOL mix, paid amplification and expected reach for a given spend.
Coming soonLivestream and KOL ROI
Model the return on a livestream or KOL programme: pit fee, commission, GMV, returns and net contribution per session.
Coming soonNeed a model that is not here yet, or one built around your own numbers?
Ask our China team