We get brands and companies earning revenue in China. Stores on Tmall and JD, social commerce on Douyin and RED, the right distributor for your category.
Chinese consumers jump between half a dozen apps before lunch. Each one has its own audience and its own rules for selling.
WeChat微信
RED小红书
Tmall天猫
Pinduoduo拼多多
JD京东
Douyin抖音The playbook changes by platform. See how we help brands show up on each one.
Three ways in. Pick the one that matches where you actually are, not where you wish you were.
You have a product that could work in China. No team there yet, no entity, no store on any platform.
You're in the market and selling. Growth has stalled.
Platform rules keep shifting. Habits from three years ago are gone.
First store on Tmall, first viral RED post, first distributor handshake. Whatever the stage, the same senior team runs it.
Everything you need to go from zero to your first sales in China.
Before you spend a single yuan on platforms or partners, you need a model that fits your brand, your category and your budget. We build the strategic foundation: where to sell, how to sell, who to sell with.
Learn more
Start selling in China without registering a local company. Bonded warehouse, customs clearance, a fully operational storefront on Tmall Global or JD Worldwide.
Learn more
The fastest way to get your products onto shelves and into warehouses across China. We find the right distributor for your category or act as your distributor ourselves.
Learn more
Your brand was built for Western consumers. Chinese consumers read it differently. Naming, visual identity, packaging, tone of voice. This work happens before you launch, not after.
Learn moreYou're already selling. Now make it work harder.
Listings, promotions, customer service in Mandarin, logistics coordination, platform compliance. We run the daily work so your team can stay on product and brand.
Learn more
Livestream selling, KOL partnerships, in-app shops. Content that converts in the same session it builds awareness.
Learn more
The big sales days do a serious chunk of the year. We pick the moments worth fighting for, build the creative, run the warm-up, stay on the peak day hour by hour.
Learn more
Douyin, WeChat, RED, Baidu, Tmall, JD and programmatic. One team planning and buying across every Chinese platform, everything tied back to eCommerce performance.
Learn more
Chinese shoppers research, decide and buy in the same scroll. Day-to-day accounts, creator casting from our own database, and sales tied back creator by creator. Run by TheRedScroll.
Learn moreMake your China decisions on current ground truth, not on a playbook from two years ago.
Tmall, JD, Douyin, WeChat, RED. Different audiences, different rules, different ways the money actually moves. A clear map before you commit budget.
Learn more
A concentrated training programme covering platforms, consumer behaviour and campaign mechanics. Taught by people who run China every day.
Learn more
Fly to China. Visit live eCommerce operations, meet platform teams, watch livestream sessions in real time. Built for decision-makers who need to see the market.
Learn more
Articles and analysis written by people who work the Chinese market every day. What platforms are doing, where consumers are moving, what it means for international brands.
Learn moreWeekly sales rise over two years, with sharp peaks at 618 in June and Double 11 in November, smaller ones at 3.8 and Double 12, a slowdown around Chinese New Year and a short dip after each festival. Marketing investment follows the same rhythm: a steady always-on budget, plus a festival budget that starts in the warm-up weeks before each peak.
An illustration of the pattern, not client data.
Our advice: plan the festival budget in the business plan, before you sign anything.
They buy your stock and resell it. We manage them for you.
Your share of their shelf, with no team of your own in China.
Your flagship on Tmall or JD, run by a TP.
A TP that knows your category, plus free traffic at festival time.
Your Douyin shop, run by a DP.
Livestreams and creators that already sell in your category.
They take your brand into stores and wholesale. We manage them for you.
Stores and wholesale, with no sales team of your own.
Your brand accounts, and the creators who talk about you.
A brand people already search for.
Every distributor we've vetted. Every TP and DP we've worked with. Every channel operator we know by name. Twenty years of relationships, turned into a database. Now yours to search.
Every partner cleared before we add them. Track records you can verify, references you can call.
Category, region, channel, price tier, brand portfolio. The wrong fits drop out before the first call.
The team using Compass on live projects is the same team keeping it current.
Pricing a platform before the partner? Our free budget calculators put a first-year number on Tmall Global, JD Worldwide and Douyin.
Cyril Drouin founded TheChinaPath in 2023, after running Publicis Commerce and Performance Marketing for China and North Asia as CEO. The senior team came with him: operators with 15 years on Tmall, JD, Douyin and WeChat and 75+ brand launches, based in Shanghai, Hong Kong and Paris.
Going independent put strategy and execution under one roof. Brand strategy, media, eCommerce operations, social commerce, content and market entry, all handled by the same senior people.
We do it on the platforms, with the budgets, with the pressure.
Meet the team
Hub Studio is the team behind everything we ship in market. Photo, film, social, livestream, packaging, OOH. Made for Chinese platforms by people who post on them every week.
Key visuals, campaign ideas, packaging, out-of-home. Built for the apps your buyer actually opens, Xiaohongshu, Douyin, WeChat, Tmall.
Crews based in Shanghai. Shoots in Beijing, Shenzhen and Guangzhou when the brief calls for it. Studio days, location days, edit suite, all under the same roof.
AI-generated content on the strongest text-to-image and video models we can get our hands on. Product, fashion, lifestyle, social, high-volume e-commerce. A human reviews every frame before it ships.
Building a design-driven community on Chinese social media
Skincare premium brand from France to China
The partner of pastry chefs, chocolatiers and bakers. Social for South East Asia.
Luxury lights from Italian designers to China
With Chery With Love: co-create Friday campaign
From Finnish fields to Chinese shelves
Sector by sector: what it costs to get on the shelf, and which brands have already cracked it.
Tell us where you are today and where you would like to be. You will hear back from a senior member of the team, not a chatbot or a sales funnel.
