Insights
Notes from inside the China market.
Articles and commentary from the team that runs brands on Tmall, JD, Douyin, WeChat and RED. Written by operators, not analysts recycling last year's slides.
Platform
E-Commerce
JD's New Subsidy Plan Is Really a Supply Chain Play
Compliance & Setup
What a Pinduoduo Fine Says About Doing Business in China
Market Strategy
How Foreign Brands Test the Chinese Market. And Why Most Get It Wrong.
Market Strategy
Science + Emotion: China's New Brand Playbook
Market Strategy
China Is No Longer One Market: Why Local Bets Beat National Plans
KOLs & Livestream
Douyin Live Commerce in 2025: Why Store-Led Rooms Beat Celebrity Events
Market Strategy
China 2026: 8 eCommerce & Marketing Predictions
E-Commerce
China E-Commerce 2025: The Platform Map, and Why Retail Is Going Local
E-Commerce
Taobao Flash Sale and the 30-Minute Shift: Why China Retail Is Going Deeper Online to Offline
E-Commerce
How JD Is Turning Offline Stores Into Experience Hubs
Compliance & Setup
When PIPL Bites: Dior's Wake-Up Call for Global Brands in China
E-Commerce
What Taobao Instant Commerce Means For Non-Chinese Brands
Brand & Localization
Brand Localization for China: Adapt & Keep Your DNA
E-Commerce
11.11 2025: From GMV Theater to AI-First Efficiency
E-Commerce
China's Biggest E-Commerce Festival Goes Back to Old Media
E-Commerce
Double 11 2025: The End of China's Shopping Wars
Platforms
Best Short Video Platforms in China
Brand & Localization
How to Localize Brand Content for China
Platforms
The power of Wechat QR Codes for businesses in China
Compliance & Setup
How to Apply for an ICP License for Your Website in China
Compliance & Setup
Ultimate Guide to Using WordPress in China
Market Strategy
Best Practices to Launch a CRM Program in China
Compliance & Setup
How to Host Your Website in China for Maximum Marketing Impact
Brand & Localization
How to Localize Your Website for China: Tips for Global Marketers
Brand & Localization
UX Design for Global Markets: Chinese vs. Western Approaches
Brand & Localization
Best Practices for Finding a Chinese Name for a Brand in China
AI & Innovation
China's AI-Powered Commerce: Trends and Innovations to Watch
E-Commerce
China's 2025 eCommerce Shopping Festivals Calendar
KOLs & Livestream
Top 5 Video and Livestreaming Platforms in China
KOLs & Livestream
Top eCommerce Influencers in China 2024
Platforms
Weibo Marketing Guide: Mastering Social Commerce in China
KOLs & Livestream
Best Practices for KOC / Key Opinion Consumers Marketing in China
KOLs & Livestream
Best Practices for Successful E-Commerce Livestreaming in China
KOLs & Livestream
The Cost of Chinese Influencers: Case Studies and Marketing Insights
KOLs & Livestream
China Social Media and KOL Strategies for eCommerce Brands
KOLs & Livestream
Navigating Cross-Border Commerce Livestreaming: Insights from TheChinaPath's CEO Cyril Drouin
Platforms
The Ultimate Guide to WeChat Channels for Brands
E-Commerce
Guide to Tmall Media Costs in China | Optimize Your Brand's Investment
Compliance & Setup
Navigating Advertising Laws in China: Essential Insights for International Brands
Platforms
Kuaishou Short-Video Marketing: A Complete Guide for Brands in China
Platforms
Top 5 Best Social Commerce Platforms in China to Drive Your Brand's Success
KOLs & Livestream
How to Sell on Douyin in China: Best Practices for Success in 2024
E-Commerce
Maximizing Brand Impact: How the 11.11 Shopping Festival Transforms E-Commerce in China
Platforms
Boost Your Marketing with the Best Chinese Search Engines in 2024
Platforms
Where Brands Win Attention: Top Chinese Social Media Platforms in 2024
Platforms
The Ultimate Guide to WeChat Pay vs. Alipay for eCommerce in China
AI & Innovation
How Taobao and Tmall Are Revolutionizing Consumer Shopping and Merchant Support with AI
Platforms
How Xianyu Transforms Bargains into Side Hustles for Young Entrepreneurs in China
Market Strategy
Explosive Growth in the Chinese Luxury Travel Segment | 2024 Insights
Market Strategy
Ultimate Guide to Capturing the Hearts of Chinese Luxury Travelers
Market Strategy
Understanding Today's Luxury Chinese Travelers: Preferences and Motivations
E-Commerce
Comprehensive Guide to Finding a Distributor for Your Products in China in 2024
Brand & Localization
Emerging Trends and Business Strategies of Independent Chinese Designers in 2024
Platforms
Exploring Social Commerce in China Platforms: Strategies and Market Impact
Brand & Localization
Effective Green Marketing Campaigns by Leading Brands in China
E-Commerce
China's eCommerce Evolution Driven by Tech, Beauty, and Luxury Sales
Market Strategy
Empowering Women in China's Digital Commerce: 2024 Trends
Market Strategy
Exploring Luxury Brand Marketing Trends in China
AI & Innovation
Marketing Strategies Revolutionizing AI-Integrated PCs in China
AI & Innovation
How AI Can Supercharge eCommerce in China?
KOLs & Livestream
The Digital Stage: How China's CEOs Are Transforming Brand Engagement through Livestreaming
AI & Innovation
Digital Human: The Rise of AI-Driven Live Streaming in China
Brand & Localization
Storytelling in B2B Marketing: Enhancing Brand Connection in China
Platforms
Alibaba's Strategic Expansion: 1688's Launch on Taobao and Its Market Implications
KOLs & Livestream
Optimizing Your Brand: Choosing the Right Influencer
Brand & Localization
How to localize a Brand for China ?
Platforms
A comparison between Tmall and Amazon
Market Strategy
China Is No Longer One Market: Why Local Bets Beat National Plans
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