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  • Sell in China
    Sell in China

    Your stores, run by the people who opened them.

    Stores, campaigns and media. One team running your Tmall, JD, Douyin and WeChat commerce.

    Everything we run for you in China
    • Cross-Border eCommerce SetupTmall Global and JD Worldwide. No Chinese entity needed.
    • Tmall and JD operationsRun your Tmall Global and JD Worldwide stores end-to-end.
    • Social CommerceSales on Douyin, WeChat and RED. Livestream and KOL.
    • Campaigns and media618, Double 11, CNY, and the media buying that feeds the store.
    • Branding & LocalisationYour brand, sharpened for the Chinese consumer.
    Where we operate
    TmallJD.comDouyinWeChatRedNotePinduoduo

    Storefronts, content commerce and livestream, on the platforms that carry the volume.

  • Website and social
    Website and social

    Two teams, one floor, in Shanghai.

    Your site, your accounts, your content. Built and run by the two teams down the hall.

    • Website, WeChat and mini programBaidu, ICP filing and the five gaps that keep foreign sites invisible.
    • Chinese social mediaWeChat, RedNote, Douyin and Weibo. What each one is actually for.
    • Content productionhubStudio, the creative production house.
    Who does the workChinaWebFoundryChinaWebFoundry, our web team in Shanghai. Baidu, ICP filing, WeChat and mini programs.TheRedScrollTheRedScroll, our social agency. Daily content, community and KOL work in Chinese.
  • Find a partner
    Find a partner

    The shortlist comes from people we have met.

    The right distributor, the right platform partner, the right operator. Chosen from people we have actually met.

    • Compass, the partner databaseVetted China distributors, Tmall TPs and Douyin partners, met in person.
    • How a shortlist is builtFrom the first brief to a warm introduction, in weeks not months.
    • DistributionFind the right distributor for your category and channel.
    • Market Entry ConsultingStrategy, business model and partner selection before launch.
    Two managers walking a distribution warehouse in Shanghai, mid-conversationCompassA database, not another directoryFifteen years of distributor meetings, written down and kept current.See how it works
  • Learn China
    Learn China

    Read the market before you bet on it.

    Understand the market before you bet on it. Programmes built by people who run China every day.

    All programmes and research
    • MasterclassWorkshops led by people who run China every day.
    • Learning ExpeditionsOn-the-ground programmes in Shanghai and beyond.
    • PlatformsTmall, JD, Douyin, WeChat, RED, Pinduoduo. How each one works and who it is for.
    • InsightsArticles, reports and analysis from the frontlines.
    A masterclass session in progress with the room facing the speakerMasterclassTaught by people who run China every dayA working session, not a keynote. Recent cases, real numbers.See the programme
  • Our Work
  • Cost calculators
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  • DEDeutsch
  • ESEspañol
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Legal

Terms of Service

Last updated: 23 April 2026

Beyond Border Group is operated by BeyondBorderGroup LTD, a company registered in the Hong Kong SAR. By using our website or engaging our services, you agree to these Terms of Service. If you do not agree, please do not use the website or the services.

Services

Beyond Border Group provides marketing, eCommerce and distribution services focused on the Chinese market. These include, without limitation, market entry consulting, cross-border eCommerce setup and operations, social commerce, content creation, advertising, influencer campaigns, and distribution into Chinese retail. Specific deliverables for each engagement are defined in an individual client agreement or statement of work.

Website use

When using our website, you agree not to:

  • Engage in any unlawful activity
  • Transmit spam or unsolicited messages
  • Attempt to gain unauthorised access to our systems or networks
  • Scrape or harvest data from the site without our written permission
  • Interfere with the operation, security or integrity of the website

Intellectual property

All content on this website, including text, graphics, logos, images, and code, is the property of Beyond Border Group unless otherwise indicated, and is protected by applicable intellectual property laws. Client work product transfers to the client upon full payment of all applicable fees, unless otherwise specified in the client agreement.

Client responsibilities

  • Provide accurate and complete information to enable us to deliver the services
  • Review and approve deliverables within the timeframes agreed
  • Ensure that any materials supplied to us do not infringe third-party rights
  • Pay agreed fees on schedule

Payment terms

Unless otherwise specified in a client agreement, fees are billed monthly in advance. Late payments may accrue interest at 1.5% per month. We reserve the right to suspend services if payment is more than 15 days overdue.

Confidentiality

Each party agrees to protect the confidential information of the other party shared during the engagement, and to maintain that confidentiality for a period of two years following the end of the engagement.

Limitation of liability

Our services are provided "as is" without warranties of any kind, express or implied. To the maximum extent permitted by law, our total liability for any claim arising out of or related to a service is limited to the fees paid by the client for that specific service.

Indemnification

The client agrees to defend, indemnify and hold harmless Beyond Border Group against any claims, damages or expenses arising from the client's misuse of the website, breach of these terms, or infringement of third-party rights.

Termination

Either party may end an engagement by written notice in accordance with the terms of the applicable client agreement. Beyond Border Group reserves the right to suspend or terminate a client's access to the website or services in the event of a material breach of these terms.

Governing law

These Terms of Service are governed by the laws of the Hong Kong Special Administrative Region. Any dispute arising out of or in connection with these terms is subject to the exclusive jurisdiction of the Hong Kong courts.

Changes to terms

We may update these Terms of Service from time to time. Any changes take effect when posted on this page. Your continued use of our website or services constitutes acceptance of the revised terms.

Severability

If any provision of these terms is held to be invalid or unenforceable, the remaining provisions continue in full force and effect.

Contact

If you have questions about these Terms of Service, emailhello@beyondbordergroup.comor use our contact page.

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TheChinaPath

We help brands Enter China, Grow in China, and Learn China. 15 years of doing the work, not pitching it.

  • Shanghai
  • Hong Kong
  • Paris
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Sell in China

  • Cross-Border eCommerce Setup
  • Tmall and JD operations
  • Social Commerce
  • Campaigns and media
  • Branding & Localisation

Website and social

  • Website, WeChat and mini program
  • Chinese social media

Find a partner

  • Compass, the partner database
  • How a shortlist is built
  • Distribution
  • Market Entry Consulting

Learn China

  • Masterclass
  • Learning Expeditions
  • Platforms
  • Insights

Free tools

  • Cost calculators
  • Tmall Global setup and run
  • JD Worldwide setup and run
  • Douyin cost calculator

The Company

  • Who We Are
  • Our Work
  • Contact
  • Become a Compass partner
  • Partner sign-in

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