The creative enginebehind the work.
Across the group, every campaign that hits a Chinese screen runs through hub Studio. Art directors, copywriters, photographers, designers and AIGC engineers under one Shanghai roof.
- Same senior team, from concept to shoot.
- Native to Chinese platforms, from Tmall to Xiaohongshu.
- A human curates every output before it ships.
How the studio splits the work.
Creative
Visual identity, campaign concepts and key visuals for Baidu, WeChat, Xiaohongshu, Douyin and Tmall. Each platform has its own grammar. We write in it.
Production
Image and video are the bulk of what ships. Real shoots, real crews, real props. Plus packaging, motion and OOH for the long tail every brand needs across China platforms.
AIGC
Custom-trained models, LoRA work and batch pipelines where they earn their keep. Every output passes a human before it ships, so the work stays on-brand and on-platform.
A campaign shot in Paris can land flat in Shanghai. The team has spent years inside the codes that make Chinese audiences stop scrolling. What feels aspirational on Instagram doesn't always read that way on Xiaohongshu, and that gap is usually invisible from Europe.
Brands we have done this for
JACGlobal assets production, pixel perfect250+ exterior and interior EV images produced for global reseller and partner use.
JAC AutomobileAnnual social campaign on WeChat, RED and Weibo, powered by AIOlympic J-Bot AI campaign picked up by JAC international teams on Facebook and Instagram on their own.
ExlantixPremium automotive brand, Chery GroupVisual identity and brand experience system delivered for the EXLANTIX premium line.
Tell us what you are shooting. We will scope, crew and ship it.
Brief hub Studio directly, or talk to the TheChinaPath team if you want the campaign tied into media and commerce.