JAC江淮汽车
Global assets production, pixel perfect
JAC was launching a new EV through partners and resellers around the world, and every one of them needed the same pictures. We planned, shot, and retouched more than 250 of them.
Pixel perfectOne library, every market250+
photographs of the new EV, outside and in
One
shared library for every partner market
On site
photography under controlled light and staging
The brief One car, every market
Every partner needed the same car
JAC is a Chinese automaker with a growing electric lineup. It sells through its own channels and through an international network of partners, resellers, and affiliates.
For a global EV launch, all of them had to pull from one library of high-quality images.
Global asset production is unforgiving. The same frame gets cropped, resized, and dropped into systems we’d never see. The car still has to look identical every time.
Where one photo had to hold up
- Dealer sites
- Configurators
- Social
- Regional campaigns
In every market, at every resolution, inside partner systems that all work differently.
Before the shoot Art direction
We planned the pictures before anyone set up a light
We ran the job as a design project first and a photo shoot second. The art direction was settled up front and matched to the product story partners would tell about the car.
How the job ran
Before the shoot
Art direction, signed off first
We set the angles and the look before the first setup. Every shot on the floor went back to that plan.
On set
Controlled light and staging
Lighting and staging stayed tightly controlled from one setup to the next, for exterior, interior, and detail shots alike.
In post
Retouching for consistency
Then came a long round of post-production. Its job was consistency across the whole collection, frame to frame.
Handover
Files organized for partners
We structured the delivery around how global partners actually use assets, so each one could plug the images into its own systems.
The coverage Outside and in
Outside, inside, and up close
The library covers the whole car, outside and in, down to the small details a dealer might zoom in on.
Two frames from the library: a full side profile and the cabin.
Exterior hero angles
The full vehicle, lit and staged the same way from every side.
Interior detailing
The cabin, seats, and dashboard, shot to the same standard as the outside.
Craftsmanship close-ups
Tight shots of the details partners want to point at.
Delivered The library
One library the whole network can draw from
The finished set gave JAC a single source of truth for the launch. Partners and resellers in any market can use the images as delivered, without extra rework country by country.
250+
Photographs of the new EV
Exterior, interior, and detail
One
Library for the launch
A single source of truth
Global
Partner and reseller network
Ready to use as delivered
What carries over
Write the art direction first
When the look is fixed before the shoot, 250 frames can follow the same rules. Consistency is much harder to fix in post.
Give post-production real time
Retouching is where a big set turns into one collection. It deserves its own line in the plan.
Deliver for the person downstream
A dealer site, a configurator, and a print shop want different things. Structure the handover around them.
Services delivered
- Brand Experience
- Brand Strategy
- Design
- Naming
- Packaging
- Visual Identity
About the data: the image count and coverage come from the project delivery to JAC. This case doesn’t cover budgets or commercial terms.
Let’s talk
Launching a product in several markets at once?
Tell us what you’re launching and where the images need to go. You’ll hear back from a person on our team, and we do read every form.
