DaVinci Gourmet, by Kerry达芬奇果美
eCommerce for DaVinci Gourmet syrups, sauces and smoothies
Two flagship stores that needed rebuilding, prices that didn’t match across channels, and fake listings eating into sales. We fixed pricing in 3 months, ended the fraud in 6, and online revenue grew in year one.
Pricing settled in 3 monthsFraud gone in 63 months
to resolve pricing disputes across channels
6 months
to eliminate sales fraud
2
flagship stores rebuilt and run, on Tmall and JD
Year one
online revenue in China grew significantly
Day one The takeover
Two stores to rebuild while the channels fought
DaVinci Gourmet, part of Kerry Group, sells syrups, sauces, and smoothie bases to cafes, bars, and foodservice operators around the world. In China it needed stores that sold to the trade and to consumers, alongside its distributors.
What we inherited
Prices that didn’t match
Online and distributor prices pulled against each other. The channels were competing with their own brand.
Counterfeit listings
Fake products on the platforms were taking volume that should have gone to the official stores.
Third-party fraud
Fraudulent sellers were wearing down trust in the brand.
No clear brand on the shelf
The Tmall and JD storefronts lacked a coherent look. Professional buyers struggled to find the right product fast.
The rebuilt Tmall flagship
A refreshed visual identity, tuned for the baristas and foodservice buyers who shop here. The homepage sends them straight to syrups, sauces, and the rest of the range.
The brand story page gives the store a clearer position. It speaks to the people behind the counter.
What we ran, end to end
- Content production
- Sales operations
- Marketing
- Media buying
- Customer service
Both stores, Tmall and JD, ran under one team.
3 months Pricing
One price story, online and off
We lined up pricing across Tmall and the distributor network. The point was simple: online and offline sales had to stop undercutting each other.
Within three months, the pricing disputes between channels were resolved.
Pricing
3 months
to resolve pricing disputes across channels
Online and offline stopped working against each other.
6 months Fraud and fakes
Clearing out the fakes
A separate workstream handled the counterfeit and fraud problem. It ran through platform enforcement and steady listing hygiene.
Sales fraud was gone within six months. Counterfeit listings came off Tmall.
How the cleanup ran
Enforcement
Report and remove
We used the platforms’ own enforcement tools against counterfeit and fraudulent sellers.
Hygiene
Keep the listings clean
We kept the official listings accurate and consistent, week after week.
Within 6 months
Fraud eliminated
Sales fraud stopped, and counterfeit listings were removed from Tmall.
Year one Results
Revenue grew in year one
While the cleanup ran, campaigns and livestreams kept people trying the syrups, sauces, and smoothie lines. By the end of the first year, online revenue in China had grown significantly.
Year one
Online revenue grew significantly
In China, within the first year
3 months
Pricing disputes resolved
Across Tmall and distributors
6 months
Sales fraud eliminated
Platform enforcement and listing hygiene
Removed
Counterfeit listings on Tmall
Through platform enforcement
2
Flagships rebuilt and run
Tmall and JD, end to end
What carries over
Fix the price before the ads
Media spend can’t help much while your own channels undercut each other. Pricing came first here.
Treat fakes as a workstream
Counterfeit cleanup needs its own owner and steady attention. It ran alongside everything else for months.
Build for the people behind the bar
Professional buyers want the right syrup fast. The rebuilt stores put the range where baristas look for it.
Services delivered
- Campaign
- eCommerce
- KOL
- Livestream
- Media
About the data: the 3-month and 6-month timelines and the first-year revenue result come from our work on DaVinci Gourmet’s Tmall and JD stores. Revenue figures aren’t disclosed in this case. It doesn’t cover budgets or commercial terms.
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