Hold the first review within two weeks of Double 11. Bring paid-order and refund exports for the same campaign cohort, plus ad spend and warehouse records. Record the decisions in this sheet before the meeting ends.

Brand / store: ____________________ Partner: ____________________

Campaign window, China time: _____________________________________

Meeting date: ____________________ Refunds included through: _______________

Comparison period / days allowed for refunds: ____________________________

Participants and budget approver: ________________________________

Use the blank spaces for your meeting notes. The suggested timing is a review method, not a platform deadline.

Suggested 60-minute agenda

Time (minutes)	Discussion	Record before moving on
0 to 10	Campaign dates and data definitions	Matching order cohort; export timestamps
10 to 25	Sales after refunds and campaign ad return	Reconciliation; provisional amounts
25 to 40	New buyers and stock left	Kept-buyer definition; stock by condition
40 to 50	Partner work against the signed scope	Cause of each miss; brand approvals
50 to 60	Changes for 618	Three decisions with owners and deadlines

Metric sheet

Write each result beside its comparison period in the meeting notes. Keep open refunds visible. Attach them to the original paid orders; exclude refunds for purchases outside the campaign window. Deduct partial refunds by value. Finance should reconcile sales after refunds to recognized revenue; label any difference in tax basis or recognition timing.

Metric	Where the number comes from	Good sign	Bad sign
Sales after refunds	Paid orders and matched refund records	Retained sales meet the plan	Paid sales rise; retained sales fall
Ad return by campaign	Spend and attributed orders	Refund treatment and attribution window stated	Mixed sales definitions
New customers	Buyer report and kept orders	New-to-store definition stated	Followers counted as buyers
Contribution	Net sales less product and selling costs	Agreed costs covered	Extra sales deepen the loss
Stock left	Warehouse export by SKU and condition	Sellable units separated	Damaged returns counted as stock
Cash received	Settlements and bank receipts	Pending payouts explain differences	Bank receipts equated with sales

Net sales / provisional refunds: __________________________________

Ad return / attribution window: ___________________________________

New buyers with an order not fully refunded / definition: ___________

Contribution / included costs: ____________________________________

Available stock / units awaiting inspection: _______________________

Warehouse / shelf-life limit: _____________________________________

SKU means stock-keeping unit. Record warehouse location and any expiry constraint for each promoted SKU. Separate stock awaiting inspection.

Cash received / unsettled balance: _________________________________

Check the effect of refunds

TheChinaPath calculator data, October 2026: the Douyin model defaults to RMB 250 per order and 2.5 sales per RMB of ad spend. These are planning assumptions. For 100 equal-value paid orders, that means RMB 25,000 sales and RMB 10,000 ads. If 20 orders are fully refunded, retained sales fall to RMB 20,000; ad cost per kept order rises from RMB 100 to RMB 125. This example holds ad spend fixed and excludes all other costs. The 20% full-refund rate is an illustrative assumption, not a measured category return rate.

Compare the RMB 125 ad cost per kept order with your margin before ads, after all other selling costs. Separate recovered inventory from write-offs. Use consumed ad spend, excluding unused wallet top-ups. Don’t deduct a discount twice if it’s already included in paid sales.

Decisions box: three changes before 618

618 is the June shopping festival.

Complete each row with a specific change. Include the brand’s approvals where they affect delivery. Write down what evidence will show the change is complete.

Change and budget effect	Owner	Due date	Acceptance test
__________________	__________	__________	__________________
__________________	__________	__________	__________________
__________________	__________	__________	__________________

Refund reconciliation date / owner: _______________________________

Repeat-purchase check date / cohort: ______________________________

Brand approval: __________________ Partner approval: ______________

Keep this sheet with the exports and the agreed scope. The companion article explains the Double 11 agency review.