Guide: Printable quarterly scorecard, band and weight per line

Quarterly China distributor scorecard

A printable quarterly scorecard for a China distributor: eight KPIs, a target band and a weight for each, the scoring rule and the decision it triggers.

TheChinaPathNovember 7, 2026Updated November 7, 2026

Fill in one sheet per distributor at the end of each quarter. Use the three monthly reports the distributor sent, not its purchase orders. Agree the bands and weights below before the quarter starts, and write any change on this sheet before the review.

The reasoning behind each line is in China distributor KPIs: a scorecard beyond the sales target.

Brand: ____________________ Distributor: ____________________

Quarter: ____________ Territory and channels covered: ____________________

Replenishment lead time (weeks): ________ Cover band (weeks): ________ to ________

Agreed outlet list (count): ________ Agreed marketing budget: ____________

Reviewed by (brand): ____________________ (distributor): ____________________

Score the eight lines

A line in band scores its full weight. Half points score half the weight. Anything else scores zero. These weights are TheChinaPath’s recommended starting point; replace them with the ones in your contract.

KPI Full points Half points Weight Result Points
Sell-out 90% or more of the quarterly sell-out plan 75% to 89% 25 ________ ________
Weeks of cover Lead time plus up to four weeks Up to four weeks outside the band 15 ________ ________
Store coverage 90% or more of agreed outlets sold at least once 75% to 89% 15 ________ ________
Price discipline No stock traced to an unapproved channel; promotions only from the agreed calendar One breach, stopped within 14 days of notice 10 ________ ________
Payment days Every invoice paid on contract terms One invoice up to 30 days late 10 ________ ________
Marketing spend 90% or more of the budget spent, with proof 70% to 89% with proof 10 ________ ________
Reporting Monthly sell-out and stock report by SKU, on time three months out of three One month late or incomplete 10 ________ ________
Team Agreed named staff in place all quarter A vacancy filled within the quarter 5 ________ ________

Total score (of 100): ____________ Last quarter: ____________

SKU means stock-keeping unit. Count store coverage from outlets with at least one sale in the quarter, not from the outlets listed.

Two rules before you add up

No report, no score. If the reporting line scores zero, score sell-out and weeks of cover zero too. Nothing on the sheet can be checked without the report.

Score price on channels, never on resale price. Fixing a distributor’s resale price, or setting a minimum one, can breach Article 18 of China’s Anti-Monopoly Law. Record where leaked stock appeared and the batch codes it carried. Do not record a “price below” breach.

Unapproved channel listings found (platform, date, batch code): ____________


What the score triggers

Total Decision Record
80 or above Terms stay; discuss growth, credit days or the next rebate tier Growth topic agreed
60 to 79 Two fixes for next quarter, each with a named owner Fixes, owners, due dates
Below 60, two quarters running Start the remedy route in the contract Notice date and clause used

Fix one: ______________________ Owner: ____________ Due: ____________

Fix two: ______________________ Owner: ____________ Due: ____________

Next review date: ____________________

Brand sign-off: ____________________ Distributor sign-off: ____________________

Keep this sheet with the three monthly reports it was scored from. Before a contract notice goes out, have a lawyer qualified in China read the clause you are using.