Print this. Put a person’s name on every line, then tick each one off on the date shown.

The holiday runs from Friday, February 5 to Saturday, February 13, 2027. Sunday, January 31 and Sunday, February 14 are working days in China.

Two kinds of date sit on this page. The holiday days, the working Sundays and the overtime rates are fixed by the State Council and Chinese labor law. The platform and courier dates repeat the spacing each one used around the 2026 eve; replace them when Tmall, Douyin and the couriers publish their 2027 rules, usually in January.

The reasoning behind each line is in the CNY ecommerce planning guide.

Friday, December 11, 2026

Stock: holiday SKU list and forecast through February 26 frozen. Owner: ______________
Logistics: freight space booked for every January arrival. Owner: ______________
Staffing: partner and warehouse holiday rotas requested in writing. Owner: ______________
Media: festival registration dates asked of each platform team. Owner: ______________

Thursday, December 24, 2026

Stock: holiday stock for the January sale sellable in the warehouse. Owner: ______________
Logistics: the warehouse’s last inbound receiving day confirmed in writing. Owner: ______________
Staffing: one person named to sign off price changes over the holiday. Owner: ______________
Media: festival budget and creative approved (Tmall’s sale opens about now at the 2026 spacing). Owner: ______________

Friday, January 1 to Sunday, January 3, 2027: New Year holiday

Stock: no receiving or customs filings planned for these three days. Owner: ______________
Media: campaigns running as booked, with daily caps set. Owner: ______________

Friday, January 8

Stock: last replenishment released that can clear and be put away by January 22. Owner: ______________
Logistics: courier peak surcharges budgeted (they started on this spacing in 2026). Owner: ______________
Staffing: customer-service rota drafted day by day, February 1 to 16. Owner: ______________
Media: last change to festival media plans submitted. Owner: ______________

Friday, January 22

Stock: last bonded inbound put away and showing as available. Owner: ______________
Logistics: holiday parcel season under way at the 2026 spacing; pickup times rechecked with the warehouse. Owner: ______________
Staffing: rota signed, with a name, hours and a backup for each day. Owner: ______________
Staffing: overtime rates agreed with the partner for February 5 to 8 and 9 to 13. Owner: ______________
Media: Douyin festival spend checked (the sale opened around January 5 at the 2026 spacing). Owner: ______________

Sunday, January 31 (working day in China)

Stock: stock counted; holiday safety stock set per SKU. Owner: ______________
Logistics: Douyin holiday ship-by extension checked on or off (it started on this spacing in 2026). Owner: ______________
Staffing: names confirmed for February 1 to 4. Owner: ______________
Media: last ad budget changes made with the full team in. Owner: ______________

Monday, February 1 to Thursday, February 4

Stock: no inbound planned. Owner: ______________
Logistics: Tmall no-closing campaign enrolment confirmed or declined (bonded orders out within 72 hours if enrolled). Owner: ______________
Staffing: skeleton warehouse crew confirmed by name. Owner: ______________
Media: daily caps lowered on any SKU you can’t fulfil. Owner: ______________

Friday, February 5 to Monday, February 8: statutory days

Logistics: courier pickups checked against the guaranteed-service schedule. Owner: ______________
Staffing: anyone working is on the rota and paid at least 300%. Owner: ______________
Media: spend checked once a day against the caps. Owner: ______________

Tuesday, February 9 to Saturday, February 13: swapped rest days

Logistics: courier service back to normal (from about February 11 at the 2026 spacing). Owner: ______________
Staffing: anyone working is paid 200%, or given time off later in writing. Owner: ______________
Media: spend checked once a day against the caps. Owner: ______________

Sunday, February 14 (working day in China)

Stock: stock counted against holiday sales. Owner: ______________
Logistics: normal ship-by rules back on Douyin for new orders. Owner: ______________
Staffing: full team back; holiday tickets triaged. Owner: ______________
Media: paid media restarted on in-stock SKUs only. Owner: ______________

Tuesday, February 16

Stock: first post-holiday replenishment ordered. Owner: ______________
Logistics: every holiday order shipped (Douyin’s deadline at the 2026 spacing). Owner: ______________
Staffing: customer-service backlog cleared. Owner: ______________
Media: holiday sales reported by SKU. Owner: ______________

Friday, February 19 to Friday, February 26

Stock: returns and damaged stock reconciled. Owner: ______________
Logistics: delivery times watched through the post-holiday parcel peak. Owner: ______________
Staffing: debrief held and next year’s dates written down. Owner: ______________
Media: March campaign planned on the reconciled stock. Owner: ______________

Where the fixed dates come from

The 2027 Spring Festival holiday runs from February 5 (New Year’s Eve, a Friday) to February 13, nine days, with Sunday January 31 and Sunday February 14 as working days. Source: General Office of the State Council (国务院办公厅), Guobanfamingdian [2026] No. 10, November 2026. https://www.gov.cn/zhengce/content/202611/content_7085101.htm

Spring Festival is a four-day statutory holiday covering New Year’s Eve and the first three days of the new year. Source: State Council (国务院), Decree No. 795, November 2024. https://www.gov.cn/zhengce/zhengceku/202411/content_6986381.htm

Employers pay at least 300% of wages for work on a statutory holiday, and 200% for work on a rest day when no time off in lieu is given. Source: Labor Law of the PRC, Article 44, as amended December 2018, via the Guangdong Provincial Government (广东省人民政府). https://www.gd.gov.cn/zwgk/wjk/zcfgk/content/post_2532147.html

Tmall’s 2026 no-closing campaign ran from February 12 to 23, with Tmall Global bonded import orders shipped within 72 hours of payment. Source: Ebrun (亿邦动力), via Sina Tech, January 2026. https://finance.sina.com.cn/tech/roll/2026-01-30/doc-inhkauvi0522232.shtml

Douyin automatically extended the ship-by date to February 27, 2026 for orders paid from February 11 to 24, and restored normal rules for orders paid from February 25. Source: Xianning News, republishing the Douyin merchant notice, via People’s Political Consultative Conference Net (人民政协网), January 2026. https://www.rmzxw.com.cn/c/2026-01-30/3862136.shtml

SF Express and JD Logistics added peak surcharges on heavy freight from January 19, 2026. Source: China Communications and Transportation Association, Smart Logistics branch (中交协智慧物流分会), January 2026. http://www.wlxh.org/cn/menu_70/2121.htm