Print this. Write a person’s name next to every line, not a team name. Cross each line off on the date shown, not in the week it is due.

Every date counts back from Wednesday, November 11, 2026.

The reasoning behind each line is in the Double 11 preparation checklist.

50 days out: Tuesday, September 22

Bonded warehouse deposit paid. Owner: ______________
Bonded tax prepayment funded. Owner: ______________
Certificate of origin issued for every festival SKU. Owner: ______________
Free-sale or market-approval document issued for every festival SKU. Owner: ______________
Overseas circulation evidence requested from the retailer or pharmacy (unbroken video walkthrough, or platform sales screenshots). Owner: ______________
Product claims reviewed against the platform’s claim restrictions. Owner: ______________
Category registration and platform campaign registration submitted. Owner: ______________
Festival SKU list frozen. Owner: ______________
Landed cost per SKU confirmed, including cross-border tax. Owner: ______________

40 days out: Friday, October 2

Base price set and the supporting transaction records saved. Owner: ______________
Discount mechanic chosen and written down. Owner: ______________
Comparison basis for every discount drafted for display. Owner: ______________
Bundle and gift-set prices checked against the 5,000 RMB per-order cross-border limit. Owner: ______________
Coupon and voucher stack modelled to the worst-case price. Owner: ______________
Margin at the worst-case price signed off by finance. Owner: ______________
Price locked. No further changes before the sale. Owner: ______________

30 days out: Monday, October 12

Stock physically received in the bonded warehouse. Owner: ______________
SKU-level sales forecast signed. Owner: ______________
Return rate assumption written into the forecast. Owner: ______________
Return handling cost per parcel confirmed with the warehouse. Owner: ______________
Safety stock held back for the top three SKUs. Owner: ______________
Post-festival plan agreed for unsold stock, including storage cost to Chinese New Year. Owner: ______________
Warehouse peak-day throughput confirmed in writing. Owner: ______________

21 days out: Wednesday, October 21

Store page and campaign creative approved. Owner: ______________
Livestream run sheet and scripts approved. Owner: ______________
Presenter disclosures ready, including the continuous on-screen label if any presenter is AI generated. Owner: ______________
Discount comparison basis visible in every livestream overlay. Owner: ______________
Media budget committed by channel and by week. Owner: ______________
Daily ad spend caps set. Owner: ______________
Creator and seeding plan handed to the social agency. Owner: ______________

14 days out: Wednesday, October 28

Customer service rota staffed for the peak nights. Owner: ______________
Customer service scripts written for price, stock, delivery and returns questions. Owner: ______________
Return and refund policy published on the store page. Owner: ______________
Quota rules built into the bundle builder, not the service script. Owner: ______________
Platform rule changes since registration read and logged. Owner: ______________
Escalation contact at the platform confirmed, with a phone number. Owner: ______________
One person named as the decision owner for the sale period. Owner: ______________

7 days out: Wednesday, November 4

Week-one sell-through pulled by SKU. Owner: ______________
Stock reallocated toward the SKUs that are actually selling. Owner: ______________
Ad bids and daily caps reset on the new sell-through. Owner: ______________
Slow SKUs pulled from the front page. Owner: ______________
Warehouse shift plan for November 10 and 11 confirmed. Owner: ______________
Customs clearance throughput checked against the forecast peak. Owner: ______________
Cash position checked against the ad commitment. Owner: ______________

The day: Wednesday, November 11

Inventory checked hourly. Owner: ______________
Ad bids and caps checked hourly. Owner: ______________
Clearance throughput checked hourly. Owner: ______________
Customer service queue length checked hourly. Owner: ______________
No new creative, no new price, no new bundle. Owner: ______________

After: Monday, November 16

Returns received and counted against the forecast. Owner: ______________
Unsold stock decision taken and booked. Owner: ______________
Actual cost per kept order calculated. Owner: ______________
Notes written for next year while they are still accurate. Owner: ______________

Where the dates and rules on this sheet come from

Cross-border retail import is capped at 5,000 RMB per transaction and 26,000 RMB per shopper per year. Source: Ministry of Commerce (商务部) policy database, 财关税〔2018〕49号, in force January 1, 2019. https://policy.mofcom.gov.cn/claw/clawContent.shtml?id=65769

An operator using an AI-generated presenter must label it under the national rules and keep telling viewers throughout the stream that the figure is machine generated. The comparison basis of any discount shown must be displayed clearly. Source: State Council Gazette (国务院公报), 直播电商监督管理办法, order 117, in force February 1, 2026. https://www.gov.cn/gongbao/2026/issue_12666/202604/content_7065114.html

Selling goods or services through false discounting, false markdowns or false price comparison is prohibited. Source: State Council Gazette (国务院公报), 明码标价和禁止价格欺诈规定, order 56, in force July 1, 2022. https://www.gov.cn/gongbao/content/2022/content_5699926.htm

Tmall Global’s 全球探源计划 asks overseas brands for proof of origin, evidence of authorization for free sale or market approval, and visual evidence of genuine overseas circulation. Source: Global Network (环球网), September 2026. https://news.qq.com/rain/a/20260915A091CT00