Print this and pin it where the team works. Write one person’s name on every line, never a team. Tick each line on the day it is listed, not in the week it falls.

The dates run from Wednesday, October 28 to Wednesday, November 11, 2026. Platform dates were checked against their sources on October 17, 2026. The reasoning behind each line is in the Double 11 last minute checklist.

Some things are already fixed before you start. Tmall’s spot-goods sign-up closed at 23:59 on October 19. Douyin’s price check has run since August 31 and ends at 23:59:59 on November 11. WeChat Store’s runs from September 4 to November 15. Price rises are off the table on all of them.

Wednesday, October 28

Customer service rota live for the peak nights. Owner: ______________
Scripts written for price protection, late parcels, returns and quota failures. Owner: ______________
Escalation contact at each platform confirmed, with a phone number. Owner: ______________
One person named, in writing, as the decision owner to November 15. Owner: ______________

Thursday, October 29

Every live Douyin price checked against its lowest since August 31. Owner: ______________
Every live WeChat Store price checked against its everyday price since September 4. Owner: ______________
Any planned price rise on any platform cancelled. Owner: ______________
JD price changes checked against the price protection earlier buyers can claim. Owner: ______________

Friday, October 30

Every Tmall event order shipped within 48 hours, with a carrier pickup on record. Owner: ______________
Tracking updated within 24 hours of pickup on every order. Owner: ______________
Late orders listed by cause (stock, picking, carrier). Owner: ______________

Saturday, October 31

Week-two sell-through pulled by SKU. Owner: ______________
Slow lines flagged for the November 4 call. Owner: ______________
Returns to date counted against the forecast. Owner: ______________

Sunday, November 1

Every bundle and gift set checked against the 5,000 RMB per-order cross-border limit. Owner: ______________
Any bundle that can cross the limit rebuilt or pulled. Owner: ______________
Shopper-level annual limit (26,000 RMB) covered in the service script. Owner: ______________

Monday, November 2

Media plan for November 7 to 11 written down by channel and by day. Owner: ______________
Daily spend caps set. Owner: ______________
Bid ceilings set. Owner: ______________

Tuesday, November 3

Livestream run sheets for November 7 to 11 approved. Owner: ______________
Discount comparison base shown on screen in every stream. Owner: ______________
Continuous on-screen label in place for any AI-generated presenter. Owner: ______________

Wednesday, November 4

Reallocation call held, decision owner in the chair. Owner: ______________
Stock moved toward the SKUs that are selling. Owner: ______________
Budget moved toward the same SKUs. Owner: ______________
Slow SKUs taken off the front page. Owner: ______________

Thursday, November 5

Warehouse peak-day throughput confirmed in writing, in parcels per hour. Owner: ______________
Night-shift headcount for November 9 to 11 confirmed in writing. Owner: ______________
Carrier pickup times for the peak nights confirmed. Owner: ______________

Friday, November 6

Listings frozen at 23:59: specification, style, price and stock information. Owner: ______________
Creative frozen. Owner: ______________
Customer service and livestream scripts frozen. Owner: ______________
Any Douyin registration still planned completed at a price at or under the check-period low. Owner: ______________

Saturday, November 7

Douyin’s final phase open: stock checked hourly. Owner: ______________
Bids and caps checked hourly. Owner: ______________
Changes limited to stock and bids. Owner: ______________

Sunday, November 8

Kuaishou closing phase open: stock and bids checked hourly. Owner: ______________
October returns cleared, each refund paid within 7 days of receiving the return. Owner: ______________

Monday, November 9

War room staffed around the clock through November 11. Owner: ______________
Customer service queue length checked hourly. Owner: ______________
Cash position checked against the ad commitment. Owner: ______________

Tuesday, November 10

Stock counted against forecast before the evening peak. Owner: ______________
Reserve units released on plan, never on instinct. Owner: ______________
No deep final-night bundle that will come back as returns. Owner: ______________

Wednesday, November 11

Nothing new: no price, no bundle, no creative. Owner: ______________
Inventory, bids and service queue checked hourly. Owner: ______________
Douyin closes at 23:59:59. Tmall and WeChat Store teams stay on. Owner: ______________

After the eleventh

Tmall staffed to 23:59 on November 13. Owner: ______________
WeChat Store and Kuaishou’s encore staffed to November 15. Owner: ______________
Bonded returns filed within 30 days of customs release (by December 11 for a November 11 release). Owner: ______________
Bonded returns back at the original customs site within 45 days (by December 26 for a November 11 release). Owner: ______________
Unsold stock plan booked, with storage to Chinese New Year (February 6, 2027) costed. Owner: ______________

Where the dates and rules on this sheet come from

Douyin’s 2026 Double 11 registration runs to 23:59:59 on November 11, the sale from October 15 to November 11, and the price-check period from August 31 to November 11; a registered price may not exceed the lowest list price in that period, and listing information must stay stable through the event. Source: Douyin E-commerce Learning Center (抖音电商学习中心), September 2026. https://school.jinritemai.com/doudian/web/articlev0/aJqWoaCZesUW

Tmall’s spot-goods sign-up closed at 23:59 on October 19 and spot selling runs from 20:00 on October 20 to 23:59 on November 13. Source: Ebrun (亿邦动力), September 2026. https://news.qq.com/rain/a/20260926A07D0O00

Tmall event goods ship within 48 hours with a carrier pickup on record and show a tracking update within 24 hours of pickup. Source: Ebrun (亿邦动力), via Sina Tech (新浪科技), September 2026. https://finance.sina.com.cn/tech/roll/2026-09-25/doc-iniszmmx4463810.shtml

WeChat Store’s 11.11 runs from October 12 to November 15, with prices checked against the everyday price paid between September 4 and November 15. Source: Ebrun (亿邦动力), via Sina Tech (新浪科技), September 2026. https://finance.sina.com.cn/tech/roll/2026-09-22/doc-inissuii2083775.shtml

Douyin’s final 双11狂欢日 phase runs from November 7 to 11. Source: China National Radio (央广网), October 2026. https://www.cnr.cn/mspd/jrhm/20261015/t20261015_527842545.shtml

Kuaishou’s 2026 Double 11 closes from November 8 to 11, followed by an encore window from November 12 to 15. Source: Ebrun (亿邦动力), September 2026. https://news.qq.com/rain/a/20260919A088XY00

JD self-operated phones, digital goods and large appliances carry 30 days of price protection after receipt; for third-party stores, the product page governs. Source: Beijing Business Today (北京商报), via 21jingji, October 2026. https://m.21jingji.com/article/20261013/herald/44527fe3fff27f42ec7414dc9c6a14ea.html

Cross-border retail import is capped at 5,000 RMB per transaction and 26,000 RMB per shopper per year. Source: Ministry of Commerce (商务部) policy database, 财关税〔2018〕49号, in force January 1, 2019. https://policy.mofcom.gov.cn/claw/clawContent.shtml?id=65769

An operator using an AI-generated presenter must label it and keep telling viewers throughout the stream that the figure is machine generated, and the comparison basis of any discount shown in a stream must be displayed clearly. Source: State Council Gazette (国务院公报), 直播电商监督管理办法, order 117, in force February 1, 2026. https://www.gov.cn/gongbao/2026/issue_12666/202604/content_7065114.html

A shopper who buys online may return goods within seven days of receipt without giving a reason, and the seller refunds within seven days of receiving the return. Source: National People’s Congress (中国人大网), Consumer Rights Protection Law, Article 25, January 2014. http://www.npc.gov.cn/c1773/c1848/c21114/c21170/c21174/201905/t20190521_210511.html

A bonded cross-border return goes untaxed when it is filed within 30 days of the customs release and the goods are back at the original customs site within 45 days. Source: General Administration of Customs (海关总署), Announcement 2020 No. 45, March 2020. https://www.gov.cn/zhengce/zhengceku/2020-03/28/content_5496571.htm