Bassetti Group巴塞蒂集团
WordPress and Elementor behind the firewall: migrating Bassetti's website to China
Bassetti’s international site ran on WordPress and Elementor, and most of it stalled at the Great Firewall. We kept the stack, rebuilt what sat under it, and had the Chinese site live within weeks.
Same stack, new foundationsNothing calls outside ChinaICP
license filed for mainland hosting
.cn
domain registered for the Chinese site
Weeks
from rebuild to launch
The problem Why a copy fails
A copy of the site wouldn’t load in China
Bassetti Group is a European leader in digital transformation. Its innovation management software helps manufacturers run their processes better, and the team wanted to reach Chinese buyers directly.
On paper, the job was to duplicate the website in Chinese. In practice, China’s internet works differently. Western hosting, Google services and common APIs either crawl or fail behind the Great Firewall.
So the Chinese site had to be rebuilt from the ground up, even if it looked the same from the outside.
What breaks behind the firewall
Hosting abroad
A site served from outside mainland China loads slowly there, if it loads at all.
Google services
Google Fonts and Google Analytics run into the firewall. A page waiting on them hangs.
Foreign APIs
Any third-party call to a server outside China is a point where the page can stall.
No license, no hosting
A site hosted in mainland China needs an ICP license before it can go live.
Compliance Domain and ICP
Paperwork first, code second
We started with compliance and infrastructure, because nothing else can ship without them.
Domain
Register the .cn domain
A Chinese domain for the Chinese site, sorted out alongside the license.
License
Apply for the ICP license
The Internet Content Provider license is mandatory for any site hosted in mainland China. Think of it as the site’s passport: the government reviews the business credentials and the content plans.
Hosting
Move to China-based cloud hosting
The site now runs from servers inside China, close to the people visiting it.
The audit Every call checked
If it called outside China, it went
WordPress and Elementor stayed. Everything underneath got checked, one plugin, script and dependency at a time.
Google Fonts
Swapped for fonts that load from inside China.
Google Analytics
Replaced with local analytics tools.
Third-party APIs
Relocated to China, or taken out where they weren’t needed.
Plugins and scripts
Reviewed one by one. Anything reaching across the border was removed or replaced.
Live The result
Live within weeks, and quick to load
The Chinese site launched within weeks. It loads fast, nothing times out waiting on Google, and Chinese visitors get the same smooth experience Europeans get on the international site.
Compliance
ICP
Fully compliant with Chinese internet rules
Licensed and hosted in mainland China.
Performance
Fast
Ahead of many locally built competitors
China browses on mobile first, so the speed from the technical cleanup counts there most.
What carries over
Start the ICP early
The license involves a government review. Everything else waits on it, so it goes first.
Audit every outbound call
One forgotten script pointing at Google can hold a whole page hostage.
Keep the stack you know
The team still edits in WordPress and Elementor. Only the foundations changed.
Services delivered
- Design
- Website
About this case: the scope, steps and outcomes come from our project records. The site is live at bassetti-group.cn. This case doesn’t cover budgets or commercial terms.
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