SohoMD
Innovative solutions for digital health
A US telepsychiatry practice was giving good care behind a dated website. We refreshed the brand, rebuilt the site, and set Google Ads and a 150-keyword SEO program to work as one.
150 keywordsGoogle Ads and SEO, tuned together150
keywords in the organic search program
6 months
window set to double Google organic traffic
Ads + SEO
run together so paid didn’t eat into organic
The practice Starting point
Good care, hidden behind a dated site
SohoMD is a US telepsychiatry and teletherapy provider. It treats depression, anxiety and attention deficit disorder, and patients reach licensed clinicians fast on mobile or the web, with secure provider communication built in.
The website hadn’t kept up with the care. It looked dated, search visibility was limited, and paid ads weren’t pulling their weight yet.
The brief asked for more patient leads, and a brand that matched the care on the other side of the screen.
Where the practice was stuck
A dated website
The site didn’t reflect the quality of the clinicians behind it.
Limited search visibility
People looking for help online had a hard time finding SohoMD.
Ads that underdelivered
Paid acquisition was running, but it wasn’t yet a reliable source of leads.
Friction at intake
For someone reaching out about their mental health, every extra step is a reason to stop.
The brand Design and site
A calmer look, and an easier way in
We refreshed the visual assets, redesigned the website and kept managing it after launch. The direction was simple layouts and a calming color system that fits a wellness practice.
The design direction
- Simple pages
- Modern layout
- Calming color
- Fewer steps to intake
The color system was chosen to reflect the platform’s wellness mission.
The new site on screen
The refreshed desktop experience for patient intake. Articles up top, and a clear way to get in touch.
The intake form on a tablet: insurance, medications and payment, then a provider search underneath.
Search Ads and SEO
Two search channels, one plan
Paid and organic search were set up to work together, so the ad budget didn’t end up buying clicks the site would have earned anyway.
Organic
150
Core keywords in the SEO program
A structured SEO program, worked keyword by keyword.
Paid
High intent
Google Ads on care searches
Campaigns aimed at people looking for help with depression, anxiety and ADHD.
The goal we set
2x
Google organic traffic, within six months
This is the program’s target. The before-and-after traffic counts aren’t part of this case, so we report the goal and the scope.
Lessons Takeaways
For a care brand, the website is the waiting room
What carries over
Design for someone having a bad day
Calm colors and short forms matter more when the visitor is anxious.
Run paid and organic as one
Planned apart, the ads can end up paying for traffic SEO would have brought in anyway.
Pick keywords like a patient
People search for the condition they live with. That’s where both channels aimed.
Services delivered
- Campaign
- Design
- eCommerce
- KOL
- Media
- Social
- Website
About the data: the 150-keyword program and the six-month goal of doubling Google organic traffic come from the project scope. Before-and-after traffic counts aren’t reported here. This case doesn’t cover budgets or commercial terms.
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